Let’s be real if you’re an electrician in Australia, you’re flat out busy on the tools, and you probably reckon things like Google rankings and websites are for office folks. But here’s the truth: if people can’t find you online, they’re going to call the next guy. And that’s lost work straight up.

I’ve worked with a few sparkies around Melbourne, Sydney and Brissie who were getting next to nothing from their websites. But once we fixed a few things, the calls started coming in. So I thought I’d jot this down as a proper guide on how to win Google without needing a marketing degree.

We’ll get into SEO for Electricians that’s “Search Engine Optimisation” but don’t let that term scare ya. Think of it like this: if Google was a bloke down the pub, you’d want to be mates with him so he recommends you to everyone asking for an electrician.

First up Why You Need to Care About Google

Every man and his dog is on their phone Googling stuff before they make a call. No one’s flipping through the Yellow Pages anymore they’re typing in things like:

• “24hr electrician near me”
• “switchboard upgrade Geelong”
• “smoke alarm install Perth”

If your name isn’t showing up, guess what? Your competitor gets the job. Simple.

Doesn’t matter if you’re the best sparkie this side of the equator if Google doesn’t know it, you’re invisible online.

Step 1: Own Your Patch

If you work in certain suburbs or cities, make that bloody obvious on your website. If you’re covering the western suburbs of Melbourne, mention Footscray, Sunshine, Werribee wherever you’re happy to travel.

I’ve seen websites that just say “We service Melbourne” too vague. Be specific. People search by suburb. Google needs to know where you are, otherwise it’ll never suggest you to local punters.

Step 2: Fix Your Google Business Profile

You know when you search on Google Maps and those businesses with reviews and photos pop up? That’s your Google Business Profile. If you don’t have one, or it’s half-arsed, get onto it today. No excuses.

Things you need sorted:

• Your business name, number, address (even if it’s just your suburb)
• Your hours especially if you’re 24/7
• Services you provide
• Photos real ones, not stock photos. Your van, your team, a switchboard you just upgraded.
• Reviews ask your customers to leave one after a job. A quick text after you finish can do the trick.

More reviews = more trust = more calls.

Step 3: Your Website Can’t Look Like It’s from 2009

If your site looks like it was built in the MySpace era, you’re in strife. People judge your business by your site’s first impression.

Make sure:

• It’s easy to navigate
• Your phone number is big, bold, and clickable
• Your services are clear smoke alarms, rewires, lighting installs, emergency call-outs, all that
• You’ve got testimonials if you can get them

Plus, it’s gotta work on mobile. Most people are searching while sitting on the couch, not a desktop.

Step 4: Talk About Stuff People Care About

Write about your work. Not boring technical stuff, just things the average Joe wants to know.

Here’s some blog topics that can work:

• How to know if your switchboard needs upgrading
• Why safety switches trip and what to do
• Tips for reducing your power bill with better lighting

You don’t have to be Shakespeare. Just write like you’d explain it to a customer. Chuck in local mentions like:

“We recently helped a family in Glen Waverley whose old fuse box kept blowing every time the kettle and heater were on together…”

This stuff helps with SEO for Electricians because Google sees that you’re relevant to those areas and topics.

Step 5: Get Local Links

If you can get mentioned on other local websites, gold. It tells Google you’re a legit business in the area.

Easy wins:

• Get listed on local directories like True Local, OneFlare, or HiPages
• Partner with other trades (plumbers, builders) and ask for a link
• Sponsor the local footy club or bowls team they’ll usually chuck your logo and link on their site

Every little bit helps.

Step 6: Don’t Ignore Reviews

I can’t stress this enough reviews are king. A business with 20+ reviews, averaging 4.8 stars, will get clicked way more than one with 2 reviews from 2019.

When you finish a job and the customer’s stoked, say:

“Hey mate, if you’ve got a minute, mind leaving us a Google review? Helps heaps.”

Make it easy by texting them the link.

Step 7: Track What’s Happening

Install Google Analytics or ask a web guy to do it for you. It shows you how people find your site, what they click on, and what areas they’re coming from.

If you notice lots of traffic for “emergency electrician Richmond” boom, write more about that, make sure your services mention it.

Final Tip: Keep At It

SEO isn’t a one-off job. Keep your site fresh, keep getting reviews, keep posting content here and there. It builds over time.

I’ve seen sparkies go from dead quiet to fully booked just by sorting their Google game out.

Wrapping Up

Look you don’t need a fancy agency charging you $2k a month to get this stuff right. Most of it is just common sense online.

• Tell Google where you work
• Make it easy for people to contact you
• Show up in local search with reviews
• Write about what you do
• Get mentioned locally

That’s proper SEO for Electricians, Aussie style.

If you’re too busy on the tools but want to have a crack at this, find a local SEO guy who knows what he’s doing (not one of those overseas spam emails you get). Or hit me up if you want a hand happy to steer a fellow tradie in the right direction.